Massimo Issue #36
Massimo is curated by Brandpad, the brand platform. Submit work ⟶ [email protected]
Norwegian Passports
Oslo-based Neue Design Studio was invited to design Norway’s new passports. The brief was to create a widely recognizable identity with a functional design of high quality. Neue’s approach was to connect on a fundamental level and express the Norwegian identity. Their concept is based on nature and its intrinsic meaning to the Norwegian culture. Every Visa page is unique, depicting an illustration of a different panorama. Dramatic sceneries of fjords, mountains, forests, rivers, rich sunsets and the northern lights, that transform under UV light, show the contrasts in landscapes and climates that have shaped the Norwegian society and provide a sense of belonging and pride.
neue.no
Art Pharmacy
A Friend Of Mine worked in close collaboration with Art Pharmacy on the latter’s holistic rebranding and positioning process. With the intention to position Art Pharmacy as the authority in strategy and implementation of art project management on emerging artists, A Friend of Mine created a brand identity that is defined by abstract visual representations of pills, tablets and pharmaceutical labeling conventions which reference the brand’s namesake and origin story – reinterpreted for a more contemporary application. A bright associated color palette draws attention and punctuates space, much like artwork would. AFOM used Neue Hass Grotesk as the single typeface across the entire brand.
afom.com.au
Plaza Bar & Lounge
Studio Carnely, based in Birmingham, Alabama was invited to design the visual identity for the Plaza Bar & Lounge restaurant. Plaza - the attitude of the name that sounds very polished, but in the real world is often associated with either a used car lot, a desolate strip mall, or a by-the-hour motel, directly influenced the creative direction and branding. The Plaza is a brand that doesn’t take itself too seriously. Studio Carnely created an identity system that evokes a sense of timelessness and fun which can be found on all brand touchpoints. This invigorating self-irony is perfected with adding a crown to the signage and a funny illustration of their very own Warburger with a pickle-staff.
studiocarnley.com
Gender Creative Kids Canada
Gender Creative Kids Canada, who provide education, community and resources towards the affirmation of trans, non-binary, and gender creative youth towards society, invited Wedge as the official brand partner to redesign their visual identity. Wedge successfully integrates GCKC’s values of human dignity, inclusivity, community, empathy, and joy into the identity. The Montréal-based design studio used design as a tool to increase understanding, with the design choices being intentional, beyond aesthetics. Implementing white spaces as key elements, the design provides an indefinable room for everyone “to freely discover who they are”. The color palette is optimistic, fluid and flexible to avoid too many restrictions on how colors should live together. The charming illustrated symbol of the organization is inspired by the truest part of us all – the heart.
wedge.work
The PPL
The PPL is a new premium hostel chain, opening its doors in Boavista Porto, Portugal, probably in summer 2021. Tel-Aviv-based creative consultancy Goldberg Cohen was commissioned to create the complete visual identity and was also involved in the strategic planning and the interior design for the hostel. Offering an alternative hospitality experience with a lively atmosphere, The PPL hostel claims to be “your routine-breaker” as a primary concept. Goldberg Cohen designed an energetic identity with repeated P’s, perfectly visualizing the hostel’s dormitory-style and a high-end at low-cost approach. Family Type’s Athletics font was chosen to execute the concept. To showcase their furniture designs, Goldberg Cohen created surreal 3D visuals that combine their actual propositions for rooms with conceptual spaces.
goldberg-cohen.com
