Massimo Issue #34
Massimo is curated by Brandpad, the brand platform. Submit work ⟶ [email protected]
D&AD Festival 2020
“Imagine everything” is Studio Dumbar’s shoutout to all creatives. With the name and positioning for the D&AD Festival 2020 the Dutch branding agency created an infinitely adaptable identity with the “purpose to engage and amaze”. The variable font Marfa, created by Swiss foundry Dinamo, shifts, expands and stretches resonating the limitless scope and adaptability of the human imagination. As 2020 was mainly shaped by the Covid-19 pandemic the D&AD was shifted to a 100 % digital festival experience.
studiodumbar.com
Zooba
The Cairo-based street food restaurant Zooba opened up its very first store in New York City with a new brand identity created by &Walsh. The challenge was to resonate with a NYC audience whilst embracing Egyptian traditions and values. Inspired by the beauty of layered visuals seen in Cairo’s streets, &Walsh incorporates “hand-painted typography on foul carts, geometric patterned tapes, mix & match colored tiles, posters, and painted illustrations on the walls” into the brand’s visual language. With bright colors, geometric patterns and a bold custom font the new brand identity is, just like the food served at Zooba, a modern twist to traditional Egyptian classics.
andwalsh.com
Camilla and Marc Sports
M35 developed the new sports label identity system for Camilla and Marc, one of Australia’s most iconic luxury women’s fashion labels. The sports line is designed to merge innovation with the brand’s central principles - timeless, modern and tailored. The identity system centers around a trade mark that can be oriented and configured to match the dimensions of each and every piece of clothing designed. With a customised sanserif typeface M35 links to the old C&M logo but shifts it into a contemporary space.
m35.com.au
Kalevala
With the rebranding of the iconic Finnish jewellery brand Kalevala, Bond was invited to not only revive and modernise the brand but also to entrench the bond to Kalevala’s past and backstory. For the expressive imagery and color scheme Bond obtained inspiration from the mythical, mystical and dramatic national epic of Northern nature, creating a synergy between a modern, simple look and the rich, mystical world of the national epic. The custom-designed typography was created based on Kalevala’s new logotype. The strong calligraphic and characteristic letters should leave no doubt of the brand behind the message. Unmistakingly Kalevala.
bond-agency.com
Uppercase
Uppercase released their new rebranding earlier this month inspired by technology, the company culture and the studio location. Balancing typography and imagery, their raw rebranding tells the story of a group of passionate, nerdy and quirky people that decided to create products together. As the agency grew - so did the culture. Going from dark techno nights of coding and designing to bright colourful days filled with workshops and ideas.
behance.net
