With the intention to make finance “less difficult” and more engaging and understandable Collins successfully created a striking new brand identity for the app-based trading platform Robinhood. A bright-neon-colored cosmos of vibrant illustrations drafting our future world is opposed by a clear and neat layout and bold information graphics. The new identity allows the future-based brand to bridge between the pursuit to engage through creative expression on one side and a high-performance product experience on the other. A shared passion for illustration and sci-fi pop culture between the two parties seemed like the perfect starting point for this well-made rebranding.
The Irvington Theater is one of the cultural hearts of the Hudson Rivertowns in New York, first opening in 1902. A.A. Trabucco-Campos was invited to revitalize and centralize their brand identity to satisfy the requirement to reflect the energy and history flowing through the theatre and unite it with their new ambitious art programme. With inspiration by the visual language of old-school advertisement and wheatpaste posters, A.A. Trubacco-Campos created a system around two main elements – layering and a wood-inspired, custom-designed vernacular typography. It’s the simplicity in black ink on rotating colored layers reminding of old local shop flyers reinforced by the mere use of the typography that makes this a successful blend to express the theatre’s history but in a contemporary framework.
Brooklyn-based creative studio Wade and Leta was invited to design the brand identity for the family-run Kinglake Distillery. With its location in Kinglake, Victoria, a place swallowed up by the great forests, afflicted by bushfires and characterized by working-class spirit and a touch of fantastical folklore, Wade and Leta had a great starting point to tell their story. Wade and Leta created a color-system that embodies the history of bushfires with luscious tones of greens and deep reds. Topped with gold foil to reference Kinglake's history during the gold mining boom, it generates a sort of rustic exclusiveness. With the chosen typography the creative studio visualizes the hand-made labour of running a farm. Altogether, a well-conceived assemblage of history and brand design.
Studio Thomas was asked to position the coffee brand Elsewhere Coffee Roasters and create their visual identity and packaging. With the intention to not get bogged down in elaborate tasting notes and acidities, Studio Thomas designed a brand identity that sits closer to the consumer and focusses on the effects of coffee and the places it can take you. The packaging convinces with a simple and clean design, supplemented by bright color blocks with only the essential content. The primary focus is on the illustration, letting you imagine and feel Elsewhere Coffee Roasters, before actually tasting it.
Sans & Sans, tea-connoisseurs from Barcelona, invited Requena Office to create the packaging design for their new collection of multifunctional tea pouches Sans Mag. Requena Office played with the duplicity of the brand name by separating it and creating two packaging faces, which together complete the brand. For the Magnífico pouch, Requena employed the same logic but using abbreviations. The color system is well defined by modern, bright and bold colors. The design gives a nod to the tea culture and tradition but is revived in a contemporary, fresh manner.